Content Strategy for Treatment Centers
Determining what to write and how to articulate it commences with identifying the specific individuals you aim to reach. As depicted in the image, most consumers undergo four distinct levels during their decision-making journey.
Some navigate through these stages swiftly, while others take their time. Prosperity's role is to recognize these diverse personas and ensure that both your website and external content effectively resonate with each stage of this decision-making process.
Connect to Clients Through Content
Content designed for drug treatment facilities should revolve around the concept of becoming a valuable resource, utilizing the entire decision-making process to ensure your facility remains at the forefront while individuals or their families scour the web for solutions.
Prosperity has extensive involvement in various facets of content development that significantly influence decision-making behaviors. Our expertise spans from crafting press releases that secure high rankings on Google to crafting landing page copy and informative content that empowers visitors to make informed choices.
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Beyond website copy, we provide comprehensive content marketing solutions for your facility. For those seeking enhanced digital PR, you can explore our dedicated Content Marketing page for further details.
AIDA Model: The Blueprint for Customer Engagement Success
AWARENESS
In the rehabilitation realm, awareness revolves around individuals who suspect that they or a loved one may be grappling with addiction. During this stage, our focus lies on crafting "evergreen" content—resources sought after monthly by most individuals embarking on this phase. Topics like "How to recognize addiction" or "Do I have a drinking problem?" are routinely searched for by users and their families.
This is an opportunity to offer guidance, education, and reassurance that they're not navigating this alone. By encountering this content, you transform into a valuable resource for families, extending support rather than just business outreach.
INTEREST
Following the acknowledgment of the issue and gaining fundamental insights, families or users transition into the "Interest" phase. During this stage, they seek deeper insights into the nature of addiction.They might explore queries on Google such as "Understanding alcoholism" or "Causes of addiction." Here, we offer content tailored to resonate with their inquiries, reinforcing the understanding that they're not navigating this journey in isolation.
Our content endeavors to provide factual and scientific information across various topics, facilitating a deeper understanding of the illness.
DESIRE
Once the users have satisfied their desire to understand their illnesses, they create desire to change. This is typically right before "Rock Bottom." They search for terms that hint that treatment is on the horizon, such as "How long does drug rehab last?" or "What does drug treatment cost?" We serve content to these individuals that answers their questions, and we start to push them to make a phone call.
This content, although it is educational and answers their questions, will have a heavier focus on conversion through a phone call or a form completion.
ACTION
Eventually, the family or user reaches a point of "rock bottom." It's a pivotal moment for change, and they've likely initiated the first step. In this concluding phase, we concentrate on succinct, action-driven pages. Their searches revolve around terms like "Drug Rehab + city name" or "Alcohol treatment + city name." The content presented here holds immense significance—it's your opportunity to establish a connection.The page's copy aims to reassure and convey that they're not alone, instilling a sense of hope. This hope is channeled through your services, providing them with a path towards recovery. We emphasize the positives, highlight the negatives, and foster their motivation to embrace sobriety.
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How It All Ties Together
One common mistake observed among drug treatment facilities is the exclusive focus on the "Action" stage of the decision-making process, neglecting the preceding phases which are often left to other facilities or sizable lead generation websites.
By addressing every phase of the decision-making journey comprehensively, you position yourself as the authority, offering both knowledge and hope.
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You become their all-encompassing resource, providing solutions to all their needs, consequently fostering a sense of trust in your ability to assist them. This makes the conversion process significantly smoother.
WHAT IS THE COST?
Our content marketing services are tailored to cater to your site's unique requirements. The pricing structure is crafted based on your site's scale and the extent of content required, ensuring it aligns with your specific goals. On average, our clients allocate between $5,000 and $15,000 per month for their content development needs.
If you're keen on discovering more about how Prosperity can assist in formulating a comprehensive content plan to engage potential residents, we encourage you to get in touch. We'll assess your content needs thoroughly to devise the most effective approach to serve you and your prospective clients.